‘Consumers are quite funny people. They are attracted by a lead-in price, such as £39.99 but when they arrive at the point of sale and see the upmarket model for £49.99, human nature makes them enquire about the better model.’
We are all used to the McDonald’s upsell, ‘Would you like fries with that’ so surely those sales techniques don’t still work do they?
The truth is, all shopping stores are experts at selling, and more importantly, selling more than we expect to buy. Stores are able to pique our interest by appealing to our senses; auditory, visual, olfactory, taste and touch.
Every week I will cover off how stores market to our senses in order to maximize their sales…..
Stay tuned, you might even learn to save money…