Making sense of it all..

Posted: November 15, 2010 in Uncategorized
Tags: , , , , ,

Lord Alan Sugar, famous for United Kingdom’s ‘The Apprentice’, is an extremely gifted salesman. In his book ‘What you see is what you get’ provides insight into the human psyche;

‘Consumers are quite funny people. They are attracted by a lead-in price, such as £39.99 but when they arrive at the point of sale and see the upmarket model for £49.99, human nature makes them enquire about the better model.’

We are all used to the McDonald’s upsell, ‘Would you like fries with that’ so surely those sales techniques don’t still work do they?

The truth is, all shopping stores are experts at selling, and more importantly, selling more than we expect to buy. Stores are able to pique our interest by appealing to our senses; auditory, visual, olfactory, taste and touch.

Every week I will cover off how stores market to our senses in order to maximize their sales…..

Stay tuned, you might even learn to save money…

Arron Child

  1. one can argue that it can go both ways

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