Club Med’s fine art of relaxation

Club Med are experts in ensuring that you have a memorable holiday, in fact Club Med’s business depends on it. ** Please note that it is
my understanding that all Club Med resorts are slightly different, so I am
basing this post on the Club Med resort located in the Whitsundays, Australia
where I worked for a brief stint in time.

So what makes Club Med so special?

Club Med is designed to put any guest at ease immediately, providing you memories and friendships that will last you a lifetime.

One of the secrets to Club Meds success begins before the guest even arrives at the resort. Money and time are two constraints that cause stress in people’s lives, especially when they don’t have enough of either. To eliminate these concerns Club Med cleverly have guests pay for a package that includes unlimited food, drink and activities (on the island) before they set foot on the resort. Guests are able to automatically remove the stress of money from their vacation- alcohol can always help with this! A holiday can be enjoyed without spending a single cent once the guest has reached the island. Most activities on the island are also free- including
relaxing activities such as sailing, golf, circus pursuits etc. However, Club
Med do have a gift shop and massage centre to maximize the sale with the
guests, however, this is purely optional. Any item purchased will instantly
remind the guest of the fantastic holiday they enjoyed and may trigger that
guest to book another holiday with Club Med.

In order to truly relax one must be able to release the burden of time and work.
Clocks are not displayed prominently, if at all. Without the constant reminder
of time, guests are able to fall into a relaxing state quicker- which is
important as some guests only attend Club Med for 5 days. Club Med staff will
always go around and tell guests that there is a game of volleyball etc about
to start so that guests don’t need to fear missing out on anything. Work is
also kept to a bare minimum- due to a convenient geographic isolation. There
are only three spots on the island where a guest can receive mobile reception-
effectively creating an atmosphere of escapism for guests.

Imagine walking around an island and everyone stops and greets you asking how your day is going. Well, that’s the Club Med way. Staff meet new guests at the jetty, waving and smiling to welcome them onto the island, this way guests have familiar and friendly faces from the moment they step onto the island and the moment they leave. Throughout their stay, guests will come to know most staff members and the other guests due to the social atmosphere Club Med create. Club Med understand that the largest family is usually 6 members, so each table has 8 chairs- to enable two staff members to have breakfast, lunch and dinner with the guests. There are only two places to eat food from, a restaurant for private dining or a large restaurant with buffet style food. Guests socialise with staff and guests socialise with guests, everyone gets to know everyone. Staff members are instructed to always socialize with guests rather than each other. Games are always played designed to bring the guests together, shows and nightly entertainment are provided- with the purpose of bringing all the guests together. Guests quickly feel a
sense of belonging, which enables them to relax. The social and relaxed
atmosphere Club Med creates enables guests to make life long friendships with
staff and withh each other.

Of course, some families have children. Often children and parents have different ideas of relaxation. Club Med have countered this by setting up ‘Kid’s Club’ for children of different ages. Kids are able to play with kids of similar ages whilst being supervised by staff. Kids club is flexible- parents can vary how long the children are in the club for so that they can still partake in family activities. Most children have the times of their lives, which enables parents to have the time of their lives.

In order to sell a product, you must first understand all barriers that the potential purchaser will have to the sale and be able to remove them. Club Med have effectively removed all the barriers to a memorable holiday that are within their control.

Enjoy your stay.

Arron Child

 

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